Replan
Streamlining complex supply chain planning
“Working with Adele has been an absolute pleasure. I’m thrilled to share that the eBooks created for us have been a resounding success. Our eBook focusing on the Food & Beverage industry has become one of our top-performing assets for outbound email marketing. Additionally, our ‘Journey to World-Class S&OP and S&OE’ eBook has seen truly remarkable outcomes. Our team couldn’t be happier with the results. This content has not only enhanced our marketing efforts but has also led to exciting partnership opportunities.”(Daniel Noonan)
Replan, a leading provider of innovative supply chain solutions, wanted to strengthen its position as a thought leader in the industry while generating high-quality leads. The company aimed to create a series of ebooks to showcase their expertise, educate potential clients, and drive brand engagement.
I was brought in to develop a series of ebooks that addressed the key pain points and challenges supply chain professionals face. This involved identifying relevant topics, conducting thorough research, and creating a narrative that showcased Replan’s unique value proposition to their target audiences.
How Copy & Co helped
I produced a series of ebooks for Replan, including:
Food & Beverage eBook: Based on interviews with industry leaders, this ebook offered original insights and cutting-edge solutions to supply chain challenges specific to the food and beverage sector.
“Journey to World-Class S&OP and S&OE” eBook: A comprehensive guide that provided a step-by-step approach to optimising Sales & Operations Planning (S&OP) and Sales & Operations Execution (S&OE) processes, positioning Replan as a trusted advisor in the field.
Results
Top-performing marketing asset: The Food & Beverage ebook quickly became one of Replan’s most successful outbound email marketing assets, driving a significant increase in leads and engagement.
Lead generation: The “Journey to World-Class S&OP and S&OE” ebook generated substantial leads and opened up new partnership opportunities for Replan.
Thought leadership positioning: These high-quality ebooks cemented Replan’s position as a thought leader in the supply chain industry, attracting attention from both potential clients and partners.
