- Seth Godin
“Marketing is no longer about the STUFF that you make, but about the STORIES you tell.”
Hi there! I’m ADELE
I founded Copy & Co because I believe businesses shape our world daily — for better or worse. I’m passionate about helping conscious leaders craft messages that improve the lives of those they serve.
Yes, it’s a romantic view. But business is about relationships: any business only exists because of its customers, and marketing is the conversation through which that unfolds.
In the era of AI, marketing itself is going through a seismic transformation. It’s never been more crucial to remember that marketing done right combines data and heart.
Blending both is at the core of Copy & Co — where we combine efficient AI solutions with artisanal content creation, helping mission-driven brands stand out.
Before Copy & Co, I led content in-house for B Corps like Makers and Escape the City, as well as delivering strategic content projects for a United Nations initiative and Virgin Unite, among others (more on my background here).
In a nutshell, I’ve been in marketing for 17+ years and my approach steers clear of manipulative tactics as well as avoiding empty feel-good campaigns. Instead, I focus on creating content that helps teams reach their goals and emotionally resonates.
In early 2021, I launched Copy & Co as a one-woman content studio. While I have some help on the operational side, I continue to personally produce content for a select roster of clients. In 2024, I became more focused on bridging the AI divide, as the ongoing questions around AI fascinate me.
“Always responds to my requests very quickly and delivers to brief every time. Would highly recommend!”
— Ann-Marie Rossiter, FORWARD PARTNERS
“Along with her incredible content ideas and wordsmithing, working with Adele always feels easy and enjoyable. If content is king, then Adele is its queen.”
— Anna McLoughlin, INKSPILLER
“Adele was a dream to work with. She completed the work with a rapid turnaround to an incredibly high spec. I really recommend.”
— Sophie Hebdidge, La FOSSE
“Highly professional and competent at taking complex concepts and then translating them into accessible and engaging articles. Would highly recommend.”
— TOM POVEY, FABEN DIGITAL
“I knew what I wanted to project in terms of content, but needed support in how to best word for maximum impact. With minimal fuss, Adele provided content which hit the mark totally!”
— Adrian Hodgson, Commerce Thinking
“Super talented writing skills and copy craftsmanship. Highly recommend to anyone who cares about clear and effective expression.”
— Sakiko Reuterskiold, NOMOSU
About the STUDIO
Copy & Co is a boutique content studio and AI training provider based in London and Hong Kong. It specialises in serving startups and challenger brands, including B Corps.
Started and run by Adele Barlow, Copy & Co launched in 2021 and has provided content services to over 65 clients in London, New York and beyond.
This includes working with B Lab UK and B Corp founders, as well as internationally leading startup brands, such as Y Combinator and Founders Forum.
Proudly serving a global community, Copy & Co has worked with clients all around the world. Part of its profits have gone to Jamie’s Computers and the World Land Trust.