- Seth Godin
“Marketing is no longer about the STUFF that you make, but about the STORIES you tell.”
Hi there! I’m ADELE
I founded Copy & Co because I’m a writer at heart. I believe businesses shape the world (for better or worse) and my job is to help them get their messages right. I work with leaders who are conscious about how they communicate, helping them craft stories that connect with their audiences in meaningful ways.
I know it sounds idealistic, but I really believe business is about relationships. Every business exists because of its customers, and marketing is the conversation that builds that connection.
With AI changing the marketing game, I’ve been thinking a lot about how it impacts what I do. Marketing is going through a big transformation, and while it’s tempting to rely on data and efficiency, I’m a firm believer that real, human-driven storytelling will always matter.
That’s where I come in: combining the efficiency of AI with the craft of writing to create content that hits its goals — and truly resonates.
Before starting Copy & Co, I spent years sharpening my writing and content strategy skills, working with brands like Makers, Escape the City, and even global initiatives like the United Nations and Virgin Unite (more about my background here (here).
I’m also a graduate of both the Faber and Curtis Brown Creative writing schools, and I’ve written multiple books and articles for the Huffington Post.
With over 17 years in marketing, my approach has always been about steering clear of manipulative tactics and empty feel-good campaigns. Instead, I focus on creating content that helps teams reach their goals and truly resonates with audiences.
In 2021, I launched Copy & Co as a one-woman content studio. While I’ve since brought in some help on the operational side, I still personally produce content for a select roster of clients. In 2024, I started diving deeper into AI, figuring out how it fits into what I do and how I can adapt to the changes without losing what makes content feel human.
“Always responds to my requests very quickly and delivers to brief every time. Would highly recommend!”
— Ann-Marie Rossiter, FORWARD PARTNERS
“Along with her incredible content ideas and wordsmithing, working with Adele always feels easy and enjoyable. If content is king, then Adele is its queen.”
— Anna McLoughlin, INKSPILLER
“Adele was a dream to work with. She completed the work with a rapid turnaround to an incredibly high spec. I really recommend.”
— Sophie Hebdidge, La FOSSE
“Highly professional and competent at taking complex concepts and then translating them into accessible and engaging articles. Would highly recommend.”
— TOM POVEY, FABEN DIGITAL
“I knew what I wanted to project in terms of content, but needed support in how to best word for maximum impact. With minimal fuss, Adele provided content which hit the mark totally!”
— Adrian Hodgson, Commerce Thinking
“Super talented writing skills and copy craftsmanship. Highly recommend to anyone who cares about clear and effective expression.”
— Sakiko Reuterskiold, NOMOSU
About the STUDIO
Copy & Co is a boutique content studio and AI training provider based in London and Hong Kong. It specialises in serving startups and challenger brands, including B Corps.
Started and run by Adele Barlow, Copy & Co launched in 2021 and has provided content services to over 65 clients in London, New York and beyond.
This includes working with B Lab UK and B Corp founders, as well as internationally leading startup brands, such as Y Combinator and Founders Forum.
Proudly serving a global community, Copy & Co has worked with clients all around the world. Part of its profits have gone to Jamie’s Computers and the World Land Trust.