Makers

“No content strategy challenge is too big for Adele. Calm, collected and can-do, I would recommend working with her in any capacity if you’re looking to tell better stories about your business. She is an expert at embodying standout tone of voice to reflect the core of your brand, and her passion for words makes her a joy to work with.” (Alex Bailey)

Makers is a London-based coding bootcamp and certified B Corp, is on a mission to transform lives and businesses by providing top-notch technical education. I was part of their team for nearly four years and continued consulting with them for another 18 months after leaving in early 2021. During that time, I produced a variety of blog posts and case studies that highlighted their core mission: bridging people into future-facing careers.

I proposed a content partnership to focus on sharing inspiring stories—interviewing graduates, documenting their career transitions, and creating case studies that really showed how Makers' education impacted both individuals and employers.

How Copy & Co helped

I produced a broad range of content for Makers, including:

• Alumni success stories: Powerful stories of Makers’ graduates who turned their careers around, showcasing real-world outcomes and personal growth.

• Employer case studies: Detailing how Makers’ grads have made a tangible difference in their workplaces, from technical skills to cultural impact.

• Thought leadership articles: Articles diving into trends and challenges in tech education, positioning Makers as a thought leader in the field.

• Blog posts: Engaging pieces covering everything from career advice to coding tips, aimed at drawing in and educating prospective students.

Results

• Boosted B2C sales: The targeted content strategy I put together resulted in a 35% increase in web traffic and 60% more social media engagement over three years, driving a 20% jump in online course enrolments.

• Stronger brand positioning: During my time at Makers, the company scaled up, joining Tech Nation’s Future Fifty program. I played a key role in the PR push, helping secure over 250 pieces of media coverage in major publications like The Guardian, The Telegraph, and Computer Weekly.

• Valuable B2B sales assets: The case studies I created helped cut the enterprise sales cycle by 25% and contributed to landing 12 key clients over 18 months.