Penfold
Pensions that work better for everyone
“Copy & Co are the best! They always understand the brief and send back really high quality stuff.”(Alan Wanders)
Penfold, an innovative workplace pension provider, wanted to highlight the unique benefits of its platform to a variety of audiences—HR decision-makers, company leaders, and financial advisors. Their goal was to show how their user-friendly interface, personalised tools, and transparent fee structure could improve financial well-being for individuals and contribute to business growth.
How Copy & Co helped
I created a series of targeted case studies that spoke to the specific needs of each audience. By identifying key pain points, I crafted stories that demonstrated how Penfold’s platform could effectively address these challenges.
The case studies included:
‘Kaizen Accountancy Services: Improving Client Pensions with Penfold’
‘JMK Group: Making Pensions Hassle-free with Penfold’
‘Deel: Better Support to Help Scale Rapid Growth with Penfold’
Results
Accelerated sales cycle: The case studies helped speed up the decision-making process for enterprise clients, providing a clearer understanding of Penfold’s value proposition.
Real-World resonance: By showcasing relatable, real-world examples, the case studies resonated with prospective clients, sparking greater interest and engagement with the platform.
