Viaplay

Viaplay, a leading Nordic streaming service headquartered in Stockholm, is known for its vast library of live sports, original series, films, documentaries, and TV shows. With so much content to choose from, Viaplay recognised the need for clear and concise descriptions to grab viewers' attention and boost engagement. The platform wanted to optimise its content discovery experience with new descriptions that would showcase the essence of its offerings to a broad audience.

I was brought in to develop new loglines and thumblines that would speak to their diverse audience across different genres and formats. This involved analysing the unique features and appeal of each title, identifying key plot points and themes, and crafting descriptions that would spark curiosity and drive exploration. Viaplay needed a reliable, efficient, and creative partner who could deliver high-quality content quickly.

How Copy & Co helped

I created hundreds of loglines and thumblines for Viaplay’s expansive content catalogue, including:

• Original Series and Films: Engaging summaries that captured the essence of each production, giving just enough away to intrigue viewers without spoiling the plot.

• Movies and Documentaries: Concise descriptions that conveyed genre, tone, and key themes, helping viewers discover content aligned with their tastes.

• TV Shows: Snappy loglines that highlighted the unique premise and characters, enticing viewers to dive in.

Results

• Improved content discovery: The new loglines and thumblines enhanced the content discovery process, making it easier for users to find content they’d enjoy.
  Increased engagement: The vivid, well-crafted descriptions sparked viewer curiosity, leading to greater interaction and exploration of Viaplay’s content.