Looking back on the year, it’s becoming clearer it has been about making intentional choices, focusing on quality over quantity, and embracing changes in both my personal and professional life. This is the fourth year that I’ve been running Copy & Co, and it has taught me that growth isn’t always about doing more. Sometimes, it’s about doing less, but doing it better.

As I sit down to reflect on 2023, I'm struck by how each year since launching Copy & Co has had its own distinct character. If 2021 was about launching and 2022 was about establishing, then this year has been all about growing — which typically means navigating the unexpected. It’s been a year of challenges and surprising opportunities that I like to think have pushed Copy & Co to evolve.

While last year I took on 30 clients, this year, I was determined to work with fewer companies but on a deeper level. Once again, this year there was an unexpected stay in Hong Kong (just like last year) thanks to the pandemic – but the flexible nature of my business continued to be a blessing.

Launching Copy & Co at the start of this year felt like a leap of faith—exciting and also terrifying, as there were no guarantees. But as 2021 unfolded, that leap proved to be one of the best decisions I've ever made. The demand for ‘quality copy delivered quickly’ was stronger than I ever could have imagined, and looking back, I’m so grateful for the energy and opportunities that came my way.